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THE HUGO BOSS BRAND
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HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms.
Hugo Boss' CEO Daniel Grieder shares five-pillar plan to re-establish brand's identity in global fashion landscape | Options, The Edge
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HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms.
Two Brand Strategy - HUGO BOSS Annual Report 2019
Group Strategy - HUGO BOSS Annual Report 2018
Brandpulse creates new overall appearance for Hugo Boss - Organizer
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The Strategy Behind The Hugo Boss Rebrand | BoF
